With the proliferation of online dating services, do we just have too much choice?
“I think because [decision making in dating apps] is so fast paced we've conditioned people to just wonder, ‘what's next? “I think a lot of people my age are concerned that the person that they're on a date with is thinking, ‘is there something better? ’” “So true,” agreed Allison Norris, a 28 year-old single woman living in Melbourne. They were pretty open about it.” In the face of so much choice, users aren’t afraid to be picky and quick in their decisions – perhaps, somewhat paradoxically, contributing to singledom numbers.
Rates of single-person households – the majority of which, researchers believe, are occupied by a person not in a relationship – have risen sharply since the 1970s.
According to the Australian Bureau of Statistics, the number will continue to increase by around 63 per cent over the next 20 years or so, from 2.1 million households in 2011 to almost 3.4 million in 2036.
TINDER User experience: Online dating doesn’t get any easier.
More system or dating sites ago introductions: online!
RSVP User experience: On signing up, build your profile step-by-step, entering photos, interests and what you’re looking for in a partner.
Next, sort the winners from the losers by searching according to age, location or deal breakers. Send a virtual kiss – if one comes back, let the messaging begin.
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Leaving aside ageing population factors, could the two trends be linked?