Where wealth and materialism are glorified, sexuality and the objectification of women are not far behind.
Like any excited group of tourists, we launched a mini photo shoot next to the Burj sign, giving seductive poses in our skin-tight club dresses.
As part of a series on young people in the Middle East, the BBC News website discovers how technology is aiding the secret liaisons of young men and women in the conservative culture of the United Arab Emirates.
It happens in malls, cinemas and cafes - in Dubai's notorious traffic jams, and now by mobile phone.
That means thousands of visitors arrive to Dubai every week, many of whom are unmarried.
While many Dubai hotels are likely to turn a blind eye to the issue, you still should take precautions about what you do and say.
The Foreign Office have now urged victims to speak to them in a bid to combat the issue.